TESDA - CAR Regional Director Dante Navarro with Mountain Province Provincial Director Alvin Yturralde, in a recent Kapihan sa Baguio media forum for TESDA program updates especially on scholarships and training programs. (CCD/PIA CAR)

PDEA - CAR Regional Director Gil Cesario Castro reports the 2nd quarter accomplishments on the campaign against illegal drugs in the Cordillera Region. (CCD/PIA CAR)

SMC expands micro-enterprise to sustain livelihoods

CALOOCAN CITY, (PIA) -- San Miguel Corporation’s (SMC) food unit San Miguel Foods is offering enterprising Filipinos the chance to start their own small business during the pandemic and contribute to economic recovery, by becoming part of the company’s growing network of small business partners.


Under San Miguel Foods’ Community micro-enterprise program, any interested individual can get into selling the company’s full line of popular and trusted brands, including Magnolia Chicken, Purefoods Tender Juicy Hotdogs, Purefoods Chicken Nuggets, Magnolia Gold Butter, Magnolia Fresh Milk, Bake Best Premixes, and Dari Crème, in their own communities.

“We want to help those who have lost their jobs, or who have encountered financial difficulties due to the pandemic, and are in need of additional or alternative sources of income. While we help them re-establish their livelihood, they will in turn help us bring our products closer to more consumers,” SMC president Ramon S. Ang said.

“We think this is a very good opportunity for many of our countrymen. Food is a necessity so even if there’s a pandemic, there will always be a market for it. This can be your side business or your main source of income, depending on how committed and dedicated you are,” Ang added.

He emphasized that “anyone can apply” for the business opportunities. Those interested can then choose from several models developed by San Miguel Foods, depending on what best fits their local market and personal preferences.

Currently, Ang said SMC has over 10,000 small business partners nationwide.

The program started last year with the Magnolia Chicken Community Selling program at the height of pandemic restrictions, when access to food products at traditional outlets was severely limited.

Magnolia Chicken partnered with community members as well as homeowners’ associations to initiate selling activities in barangays.

With a minimum capital of only P2,000 for the minimum order quantity of Magnolia Chicken products, a small business partner can earn as much as P9,000 to P30,000 per month, depending on the number of households he or she works to serve in his or her area.

Magnolia Chicken also provides merchandising support to advertise the business.

San Miguel Foods is also open to potential micro-entrepreneurs who want to carry all San Miguel Food products, as part of a continuing engagement for extra income.

Under this model, all products can be carried, provided that the small business partner has enough space for storage--approximately six (6) sqm.

A number of former TJ Hotdog stand operators who had been affected by the pandemic, have now become business partners of all San Miguel Foods products, Ang said.

San Miguel Foods has also opened a business opportunity for those who want to be in the baked goods or breads space.

Through a newly-built bread commissary in Pasig City, San Miguel Foods can now offer an easy-to-start business model for enterprising households wanting to sell freshly-baked breads and pastries in their communities.

Under the scheme, sellers are assigned a territory such as the village or condominium they live in. The seller can collect orders for the week from the neighborhood, then the orders are delivered to the seller every Friday.

This simple system makes it easy for resellers to order and offer products through text messaging, Viber groups, or other social media platforms.

Bestsellers thus far include a line of soft and milky Japanese-influenced loaf breads, tasty fruit-and-crème-flavored butter cakes, traditional Filipino breads, and more.

Meanwhile, communities who are interested in weekends-only or occasional selling activities inside their villages or residential condominiums can now directly coordinate with the company.

San Miguel Foods can then bring its complete line of products--from fresh chicken, refrigerated and canned meats, ready-to-eat viands, dairy products, baking essentials, to dog food--and make these available for half a day at a park or community center.

This mode affords community members the chance to save on having to visit markets or paying extra for shopping delivery.

Promos and special packs are also made available during market days

“Hopefully, while the economy is still in a slowdown, these opportunities will be a big help to many of our enterprising and industrious Filipinos. We have all experienced many setbacks and difficulties in life during this pandemic. This could be a first step for many of our countrymen to get back on their feet,” Ang said.

“In San Miguel today, we are doing a lot to help spur and support economic recovery. But apart from pouring investments into major infrastructure projects or capacity expansion, we constantly look for ways to help our countrymen sustain their livelihood. This is one of them. So whatever challenges they may face, they will have a better chance to prosper,” he added.

For inquiries about the San Miguel Foods community micro-enterprise program, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.. (SMC/PIA-NCR)


Updated as of July 7, 2021 2:56 pm By Jerome Carlo Paunan



  • DOH calls for vax contingency plan as LGUs' risk levels rise

    BAGUIO CITY (PIA) - - The Department of Health advises provincial/city vaccination operations centers to be ready with their contingency plan as the rising COVID – 19 risk and response alert levels may affect the vaccination activities in the communities.

  • RPOC backs multi-sectoral peace dialogue with CFO members

    BAGUIO CITY (PIA) - - The Cordillera Regional Peace and Order Council (RPOC) approved  the adoption of the Regional Law Enforcement Coordinating Committee (RLECC) resolution for   multi – sectoral groups to conduct peace dialogues with members of  the communist front organizations(CFOs)  in line with the whole-of-nation approach to end local armed conflict.

  • 25,158 senior citizens in Baguio fully vaccinated

    BAGUIO CITY (PIA) - - The City Health Services Office reported  that  25,158 senior citizens in Baguio  City are already fully vaccinated which is equivalent to 77.16 percent of its target 32,603 master listed priority A2 population, as of its  August 28 data .

  • Baguio City sets in motion ‘Delta variant’ action plan

    BAGUIO CITY(PIA) - - “Prevention is better than cure”. With this, the city government set in motion its action plan in anticipation to  the threat of the Coronavirus disease Delta variant now detected in most regions in the country. 

  • Quarantine classification in CAR remains until Aug. 31

    BAGUIO CITY (PIA) -- The community quarantine classification of the provinces and this city in the Cordillera Administrative Region will remain until the end of August 2021.


  • Benguet town declares state of calamity

    LA TRINIDAD, Benguet (PIA)--The municipality of Kabayan is declared under a state of calamity due to the effects of the recent weather disturbances especially the prolonged heavy rains brought by the southwest monsoon or “habagat” in the past weeks.

  • Mayor lauds arrest of drug personality in Kibungan

    LA TRINIDAD, Benguet(PIA) -- Kibungan Mayor Cesar Molitas lauded the operatives of the Philippine National Police(PNP)  and Philippine Drug Enforcement Agency(PDEA)  for arresting a drug personality in Kibungan who is involved in selling and distribution of   shabu.

  • DOST provides S&T enhancement to Kibungan coffee growers

    KIBUNGAN Benguet (PIA) - - The Department of Science and Technology – Cordillera thru the Provincial S&T Center turned – over a one – unit of automated roaster to the local government unit of Kibungan that is set to benefit a coffee grower association in the municipality.

  • Safety seal urged for biz establishments, other facilities

    LA TRINIDAD, Benguet, June 4 (PIA) - - The Department of Trade and Industry (DTI) is pushing for the adoption of a safety seal certification among business establishments, workplaces, hotels and other facilities which assures the consumers and the general public of their safety and compliance with the minimum public health standards set by the government to prevent the spread of the COVID-19 virus.

  • Stern imposition of COVID-19 ordinances pushed

    LA TRINIDAD, Benguet, May 10 (PIA) - - Strict imposition of  ordinances on health safety protocols with unsparing penalties is  seen as a move to stem the transmission of corona virus disease 2019 (Covid-19) virus.

Mt. Province

  • Sec. Bello leads awarding of DOLE assistance in Mt. Province

    SABANGAN Mountain Province(PIA) - - Labor  and Employment Secretary  Silvestre Bello III recently  led here  the awarding of assistance under the various programs of the Department of Labor and Employment to beneficiaries in the province.

  • Sagada mourns death of Col. Bawayan

    SAGADA, Mountain Province (PIA) -- The municipality of Sagada is mourning the loss of one of its sons, the late Sulu Police Provincial Office Director. Police Colonel Michael Cadiogan Bawayan Jr.

  • Abandoned NPA caches, belongings found in Mt. Province

    BONTOC. Mountain Province (PIA)—Two abandoned caches and belongings linked to the Communist Party of the Philippines-New People's Army (CPP-NPA) were recently found in the province through the cooperation of residents and former rebels.

  • TESDA trainings underway in 18 ELCAC brgys in Mt. Province

    BONTOC, Mountain Province, July 6 (PIA) - - Provision of skills training under the Retooled Community Support Program (RCSP) that can help provide livelihood to people in 18 (Communist/Terrorist Group) cleared barangays here in the province, underway.

  • DOST brings S&T projects to 3 ELCAC brgys in Bontoc

    BONTOC, Mountain Province, May 11 (PIA) - - The Department of Science and Technology (DOST – CAR)  through its Provincial S&T Center here has  partnered with the local government unit and community stakeholders  for  Community Empowerment through Science and Technology(CEST)   program in three identified End Local Communist Armed Conflict (ELCAC ) barangays in this municipality.






321B Lopez Bldg., Session Road, Baguio City