The activity conducted on November 27 and 28 at Gestdan Centrum, this city, was attended by over 100 participants from the different government agencies and LGUs in the region.
PIA- CAR Regional Director Helen Tibaldo said the capacity building workshop aims to equip the participants with knowledge and skills to capture developmental activities in their respective agencies or local government units, and on how to effectively convey to the public such important information.
Information officers play an important role in letting the public know the government programs and services and other information that can help them empower themselves and their respective communities, she said.
Learning sessions for the activity included content development and writing with Jane Cadalig of Baguio Midland Courier, Jordan Tablac of Bombo Radyo and Dhobbie De Guzman of ABS –CBN Baguio, as resource persons for print, radio and TV broadcast media, respectively.
For new or social media, PIA – CAR staff Guillermo Ocampo and Jamie Joie Malingan, provided lectures on the use of social media and infographics on conveying government programs and services as well as on photography and video production using smart phones.
There were also presentations/briefings on government priority advocacies that include communicating Federalism with Constitutional Commission to Review the 1987 Constitution member Dr. Virgilio Bautista; Petroleum Fuels and Alternative Fuels as source of energy by Department of Energy Sr. Science Research Specialist Engr. Celso Bagabaldo; Electrical Safety and Energy Efficiency and Conservation by Benguet Electric Cooperative Safety and Training Officer Jayson Wayet; HIV/AIDS awareness by Darwin Babon of Department of Health, and Ceferino Hulipas on PAGASA programs and services, and disaster risk reduction and climate change adaptation.
These presentations are inputs to the workshop to produce IEC materials using multi-media platforms.
ASGIOCO Interim President and DTI – CAR Information Officer Joel Arthur Tibaldo outlined the importance of the capacity building activity for government IOs and designates as it involves the use of traditional and new media in conveying important news and information that are essential in empowering communities.
ASGIOCO was formed sometime in 1989 when typewriter and cassette recorders were still very much in use and original members are either nearing retirement age or already retired. At present, the association has many members belonging to the millennial group who are very much into new media, so this capacity building workshop works for both new and old members, he said.By Carlito C. Dar(JDP/CCD-PIA CAR)