Manam, The Moment Group’s Filipino concept, has always dreamed of extending its brand of Comfort Filipino dining and hospitality to more diners around the country. After an eventful 2019, which saw the restaurant launch nine new locations spanning the north and south of Metro Manila (rounding up its total shop count to 15 by the end of the year), and its first regional opening in SM City Bacoor last January, Manam is raring to celebrate yet another milestone: its first shop outside the Greater Manila Area, Manam in SM City Baguio, which opens its doors officially on March 12, 2020. “It has always been on our minds to try and be part of the Baguio dining scene, which has produced its own great local concepts over the years. It’s quite an honor for Manam to be part of this new neighborhood,” says Moment co-founder Jon Syjuco.
A place to discover super paboritos
Locals and visitors of Baguio alike will find plenty to enjoy at the new Manam shop, with its supersized menu of distinctly Filipino flavors, presented in two major parts: Classics and Twists. Classics, which lists traditional and familiar dishes, include the crunchy and creamy House Crispy Sisig, a Manam staple that has been hailed by some as the “Best in Manila”. There’s also Gising Gising, a crowd favorite vegetable dish
featuring a crunchy mix of sigarilyas, kangkong, and pork chunks in a semi-spicy sauce made of bagoong, chilis, and coconut cream. Other must-tries include Manam’s renditions of the recipes we all grew up with, such as the saucy Kare-Kare with Oxtail and the flavorful Crispy Pata.
Twists, on the other hand, features reinvented takes on recognizable flavors, such as the Sinigang na Beef Short Rib and Watermelon, which contains bits of watermelon that lend a mild sweetness to the traditionally sour broth. This side of the Manam menu also includes the famous Ube + Sago Pampalamig, a tasty shake made with purple yam, coconut cream, and chewy tapioca pearls that makes a great companion to any of Manam’s ulams, but also a delicious dessert that can be taken on its own. Not to be missed is the Crispy Pancit Palabok, Manam’s innovative take on the classic noodle dish, made of crunchy glass noodles that “melt” when doused with hot, thick, classic palabok shrimp sauce. It’s a dish that’s become a favorite among diners not only for its flavor, but also for its unique presentation—it’s gained popularity on social media and has even been featured in New York City-based online publication, Insider.
Save for its selection of Pampalamigs or shakes, Manam’s crowd paboritos, along with all the other items on its menu, are available in three sizes (small, medium, and large), so there’s sure to be a serving fit for every party size, from solo diners to large groups and families. Additionally, these dishes will be available for delivery via foodpanda.
The 120-seater shop, which is located on the Upper Ground Level of the Sunset Terraces at SM City Baguio’s breezy new expansion wing, also serves the full selection of minatamis at kakanin first launched in Manam Cafe. In true Manam fashion, the restaurant’s culinary team took iconic Filipino recipes and turned them into pastries and desserts for the modern Filipino diner. These include the wonderfully sweet and tangy Calamansi Tart, the delightful Buko Pie, and the cheesy Ensaymada ‘Wiches duo: the Three Cheese Ensaymada ‘Wich, with kesong puti, parmesan and local cheddar; and the meatier Chorizo Ensaymada ‘Wich, which packs a chorizo patty, fried egg, and arugula at its center. There’s also the option of topping all that with
“To us, people love Manam for its unique take on Filipino cuisine expressed in dishes like our sisig and sinigang. We’ve also got great atmosphere, great music, and great service which we do our best to be consistent about. We like to think it’s all of these things that go into creating great experiences for our diners. That is exactly what we hope to bring to our new neighborhoods,” says Jon Syjuco.
An ode to local
Apart from introducing its beloved classics and twists to the dining public in both Baguio and its surrounding communities, the new Manam shop also serves two new dishes inspired by the iconic flavors of the region.
Etag Fried Rice celebrates the smoked and salty tastes of the pork meat that’s traditionally cured, aged, and air-dried for weeks in the Cordilleras. Meanwhile, the Mountain Coffee Shake highlights the fruity and nutty notes of Arabica coffee beans from Atok, Benguet. Blended with ice, and mixed with coffee jelly, whipped cream, and coffee syrup, it’s an energizing beverage that diners can enjoy any time of day, whether on its own, with a meal, or as a dessert. Both of these dishes will be offered for a limited-time across all Manam shops, but will be mainstays in Manam SM City Baguio’s menu.
Entering a location outside of Manila also gives Manam the opportunity to collaborate more closely with local farmers, and proudly make use of locally-sourced ingredients—adding a further twist that is also a tribute to Manam's new Baguio community. “We respect the unique ingredients offered by the locales we tap, so we want to have something on Manam’s regional menus to honor that. We’re also excited to bring them our own menu, which has our take on cuisines from around the country,” says Moment co-founder Abba Napa.
Championing Filipino cuisine
In the process of innovating dishes, as well as the manner in which they are presented, Manam has become a go-to for families and friends seeking a uniquely malinamnam and modern Filipino dining experience. It has also been hailed by multiple publications as a must-visit for balikbayans and foreigners alike. Now with 17 shops under its belt, the restaurant remains steadfast in its mission to uphold Filipino cuisine by introducing new and different ways to enjoy it.
The new shop in SM City Baguio is just another step towards this goal, and is a gateway to more new neighborhoods which Manam can be in. As Moment co-founder Eliza Antonino says, “The more Manams we open, the more our eyes are also opened to the opportunities we have to help shape the dining scene in The Philippines. Today, in Metro Manila, we’re happy to be the go-to place for when you have balikbayans or foreigners visiting, for when you have a craving for Filipino food, for when you want to celebrate your birthday, as well as a few other special occasions. To be that all around the country would be a dream come true. I can just imagine Manam being in new cities, where the local dishes are amazing, and being able to show what kind of twist Manam can do for these local specialties.”
For press inquiries, please contact:
Maita L. Quesada
Group Public Relations Head
The Moment Group
PR & Communications Senior Officer
The Moment Group
Manam SM City Baguio
Address: U/G, Sunset Terraces, SM City Baguio, Luneta Hill, Upper Session Road, Baguio, 2600 Benguet
Hours: (Mall hours) Monday to Sunday, 10am-9pm
Facebook: Manam Comfort Filipino