LA TRINIDAD, Benguet, May 7 (PIA) -- Secretary Emmanuel “Manny” Piñol led the beating of the gong to formally open the TienDA Farmers and Fisherfolks Outlet at the Benguet Agri-Pinoy Trading Center (BAPTC) here last week.
Piñol said the TienDA is a marketing initiative of DA that was launched in July 2017 which aims to provide a direct trading center for farmers and fisher folks and provide fresh and quality food to the public at farm gate price. This is in line with the agenda of President Rodrigo Duterte to provide available and affordable food for Filipinos.
The TienDA features fresh fruits, vegetables, rice, and other agricultural and fishery products from different farms nationwide sold at farm gate prices. This new marketing scheme ensures that farmers’ products can be directly sold to the consumers in urban areas without the intervention of middlemen.
Piñol, who was accompanied by Benguet Governor Crescencio Pacalso and La Trinidad Mayor Romeo Salda, also spearheaded the tuna cutting where portions of the fish were prepared as sashimi and distributed for free tasting to the public. This is part of the Biyaheng Bukid Program to visit the countryside and see what needs to be done to foster agricultural development.
During the two-day event on April 27 – 28, TienDA showcased farm products from the Cordillera, Central Luzon, Region 1, Region 4A, Region 2, and Region 12.
The Secretary said that agricultural produce from the different parts of the country, even as far as Mindanao such as yellow fin tuna from General Santos City and pomelo and, marang and durian fruits from Davao City are sold to consumers in the province of Benguet. At the same time, TienDA outlets in other province will also be selling vegetables coming from Benguet and other parts of the Cordillera.
DA-Cordillera Regional Director Narciso Edillo said that after the TienDA market expo, they hope that the strategy will be sustained and be continued down to the barangay level through continuous support from the local government units on the municipal and barangay food terminals.
“In doing so, we can continuously stand true to our mission which is to provide access to affordable food to the public,” he said.
Pinol also took time to meet with the different DA bureaus and agencies for the National Extension Support, Education and Training Services (ESETS) harmonization, attend the drone test flight or the use of drone to spray pesticides at the strawberry fields and the farmers forum and meeting with the local executives of Baguio City and Benguet. Redjie Melvic Cawis (ALT/RMC- PIA CAR)