Project ASPIRE launched in CAR

LA TRINIDAD, Benguet, Jan. 31 (PIA) -- Farmers and fisherfolks can promote their produce, increase their income and be developed as entrepreneurs through the Agribusiness Support for Promotion and Investment in Regional Expositions (ASPIRE) .


Department of Agriculture (DA) Undersecretary Bernadette Puyat launched last January 24 the ASPIRE in the Cordillera region.

This enterprise development initiative is a partnership among the DA, Department of Trade and Industry and the Philippine Chamber of Commerce and Industry. It is a strategy to consolidate and harmonize their efforts to improve and develop the agriculture and fishery sector.

Puyat stressed the important role of the agriculture sector and its impact to the economy as it aids in expanding existing business and employment opportunities.

Even if the Philippine Statistics Authority records low contribution of agriculture sector to the Gross Domestic Product as shown in the third quarter data of 9.2 percent, when raw materials are processed in the manufacturing sector there is value addition, hence, contributes higher to the economy, explained Puyat.

She emphasized that agribusiness and marketing will take a bigger role now and will not only focus on product promotion but would also work in enhancing logistics and enterprise development.

Jerry Damoyan, chief of Cordillera Region’s Agribusiness and Marketing Assistance Division (AMAD) whose division coordinates the agency ASPIRE program, said the rationale behind the program is to integrate all DA programs through investment promotions, opportunities for market needs and enterprise development to increase  income for farmers and producers.

He said the seeming disconnect among producers and consumers or buyers in the past will now be put in order.

Puyat encouraged partners especially the private sector to further explore opportunities in the sector to help increase productivity and availability of food for the people. Susan C. Aro (JDP/SCA-PIA-CAR, Benguet)


Benguet Destinations

Strawberry Farm

La Trinidad is know to be the “Strawberry Capital of the Philippines” because of the strawberry fields. Visitors can experience strawberry picking and also taste different products made from strawberry like the strawberry ice cream and strawberry “taho”.

Asin Hot Springs

Located at the outskirts of the city of Baguio, this attraction gives it’s visitors the chance to indulge in serious relaxation. Asin Hot Springs has been knwon to do wonders for the mind, body and soul because of the spring’s natural minerals like sulfates, calcium and chloride.

BenCab Museum

The BenCab museum, located at KM 6. Asin Road, houses the permanent collection of Philippine National Artist Benedicto Cabrera (BenCab) in several galleries, as well as venues for art shows and exhibitions. The Philippine Contemporary Art Galleries highlight the artist’s collection of paintings, drawings, prints and sculpture. The smaller exhibition rooms contain other collections accumulated by BenCab through the years.

Bell Church

The home to beautiful landscaped gardens and intricately designed arches and buildings adorned with flags, bells and dragons. Bell church holds some artifacts about Buddhism and literatures about the history of China.

Mt. Pulag

Mt. Pulag is the highest peak in Luzon and the third highest in the Philippines which is 2,922 meters above sea level. The view from the top of Mt. Pulag never fails to amaze its climbers.

Kabayan Mummies

Also know as the Fire Mummies of the Philippines, the Kabayan Mummies are from the Ibaloi tribe of Benguet. This have been included in the 100 Most Endangered Sites in the World by a non-profit organization that focuses on the preservation of important historical monuments and sites.

Ambuclao Dam

The Ambuclao dam is popularly known as the biggest rock filled dam in the Far East and is considered as one of the major projects in Luzon that feeds electricity to the grid lines of Luzon.

Rose Gardens

Rose lovers will surely be pleased with Rose Gardens. A famous tourist attraction located in La Trinidad. Here, you will find a large variety of roses, chrysanthemums and other ornamental plants.

Mt. Ugo

This is considered to be one of the major destinations in the Cordilleras. It is the highest mountain located in Tinongdan, Itogon via the Benguet-Vizcayay boundary that boasts of stunning views of neighboring mountains and the great Luzon valley.

Kalugong View Point

A trek to Mount Kalugong is something that adventure seekers and nature lovers woudn't miss. The Kalugong View Point will give you a breathtaking experience and a panoramic view of the La Trinidad Valley and ther villages.
EL Kikasa