La Trinidad strawberries now fresher with only ‘one touch’

LA TRINIDAD, Benguet, Jan. 22 (PIA) -- Fresh strawberries from the strawberry capital will become better and fresher with the new technique introduced to the farmers.


The municipal government of La Trinidad on Thursday launched the “One Touch Strawberry”, a new method in harvesting and packaging strawberries to maintain the fresher quality of the fruit straight from the farm.

At least 200 farmers from the Swamp Farmers Association received new recyclable crates and canisters from the municipal government led by Mayor Romeo Salda, Vice Mayor Joey Marrero, Councilor Nestor Fongwan Jr. and the Office of the Municipal Agriculturist headed by Felicitas Ticbaen during the launching ceremony held at the Strawberry Fields.

Ticbaen said the concept of the One Touch Strawberry is part of the product development for value addition and post-harvest handling of strawberry produce with proper packaging. Through the program, strawberry produce will be packaged immediately once harvested by the producers or even tourists who want to experience strawberry picking. She said that once harvested from the plot or farm, the produce will be immediately placed in the recyclable canisters which will help protect the fruit and maintain its freshness.

At the moment, most strawberry farmers double or even triple handling their produce which causes strawberries to easily rot or perish particularly when being transported by tourists or consumers to other places.

“From the farms, the farmers harvest their produce and placed in baskets and then transported to their stalls where it is sorted and repacked in smaller boxes or even plastic bags and this reduces the quality and freshness of the strawberry produce,” Ticbaen said.

Salda said the One Touch Strawberry is under the Bottom-up Budgeting: Yaman Pinoy Project Package of enhancement capability building for Micro Small and Medium Enterprises development cum livelihood assistance of the Department of Trade and Industry.

Aside from preserving the strawberries to have better quality even when transported, the sweetness and crispiness of the strawberries will also be preserved naturally with the containers. This will also improve the packaging of the strawberries from the farm itself without being sent to other post-processing or production processes, the mayor said. Redjie Melvic Cawis  (JDP/RMC- PIA CAR)


Benguet Destinations

Strawberry Farm

La Trinidad is know to be the “Strawberry Capital of the Philippines” because of the strawberry fields. Visitors can experience strawberry picking and also taste different products made from strawberry like the strawberry ice cream and strawberry “taho”.

Asin Hot Springs

Located at the outskirts of the city of Baguio, this attraction gives it’s visitors the chance to indulge in serious relaxation. Asin Hot Springs has been knwon to do wonders for the mind, body and soul because of the spring’s natural minerals like sulfates, calcium and chloride.

BenCab Museum

The BenCab museum, located at KM 6. Asin Road, houses the permanent collection of Philippine National Artist Benedicto Cabrera (BenCab) in several galleries, as well as venues for art shows and exhibitions. The Philippine Contemporary Art Galleries highlight the artist’s collection of paintings, drawings, prints and sculpture. The smaller exhibition rooms contain other collections accumulated by BenCab through the years.

Bell Church

The home to beautiful landscaped gardens and intricately designed arches and buildings adorned with flags, bells and dragons. Bell church holds some artifacts about Buddhism and literatures about the history of China.

Mt. Pulag

Mt. Pulag is the highest peak in Luzon and the third highest in the Philippines which is 2,922 meters above sea level. The view from the top of Mt. Pulag never fails to amaze its climbers.

Kabayan Mummies

Also know as the Fire Mummies of the Philippines, the Kabayan Mummies are from the Ibaloi tribe of Benguet. This have been included in the 100 Most Endangered Sites in the World by a non-profit organization that focuses on the preservation of important historical monuments and sites.

Ambuclao Dam

The Ambuclao dam is popularly known as the biggest rock filled dam in the Far East and is considered as one of the major projects in Luzon that feeds electricity to the grid lines of Luzon.

Rose Gardens

Rose lovers will surely be pleased with Rose Gardens. A famous tourist attraction located in La Trinidad. Here, you will find a large variety of roses, chrysanthemums and other ornamental plants.

Mt. Ugo

This is considered to be one of the major destinations in the Cordilleras. It is the highest mountain located in Tinongdan, Itogon via the Benguet-Vizcayay boundary that boasts of stunning views of neighboring mountains and the great Luzon valley.

Kalugong View Point

A trek to Mount Kalugong is something that adventure seekers and nature lovers woudn't miss. The Kalugong View Point will give you a breathtaking experience and a panoramic view of the La Trinidad Valley and ther villages.
EL Kikasa