BAGUIO CITY, Sept. 20 (PIA) -- The REV–BLOOM program of the Department of Tourism-Cordillera Administrative Region (DOT-CAR) got support from 2017 Media Congress participants as they participated in tree planting and community painting activities last week.
DOT Assistant Secretary Frederick Alegre led some Congress participants in a tree planting activity at Mt. Kabuyao, Sitio Pungayan (La Presa) in Tuba, Benguet while DOT Undersecretary Kat De Castro and Media Congress 2017 chair Venus Navalta led another group for a community painting activity at East Quirino Hill barangay in Baguio City.
The community painting is part of DOT–CAR’s Project “Puraw” (an Ilocano term for the color white), in partnership with Boysen Paints. Aside from beautifying the elevated communities of Quirino Hill, it is also a climate change mitigation effort since the white paint on the roofs of houses reflects back the sunlight to the atmosphere instead of absorbing it.
DOT-CAR Regional Director Marie Venus Tan explained that REV–BLOOM is a tourism drive that aims to Rev–up, revive, revisit and revitalize tourism destinations in the Cordillera region.
It is not just a tourism advocacy but also more of a call to action, in improving key destinations, in caring for the environment and in addressing concerns on climate change, Tan added. It is initially being implemented in Baguio and Benguet.
DOT–CAR initiated the REV–BLOOM community beautification project with the giant art mural of colorful sunflowers on houses in “STOBOSA” or sitios Stonehill, Botiw-tiw and Sadjap at Barangay Balili along Km. 3, La Trinidad, Benguet inspired by Favela paintings in Rio De Janiero, Brazil. This is now a must see for Baguio - Benguet tourists.
Another REV-Bloom project is the painting of houses along the rice terraces in Banaue, Ifugao with colours that will blend with the rice paddies.
“Aside from Baguio City and the rest of the Cordillera, we also hope to replicate the program to the other parts of the country,” Tan said. (JDP/ Carlito C. Dar-PIA CAR)